Frozen Foods

Meals

Overview

Meals de Colombia is a company that markets and manufactures frozen and refrigerated products through the CREM HELADO and COUNTRY HILL brands. It has three production plants located in Bogotá, Manizales and Armenia. It has also been part of the Nutresa Group since 2006, which has 146 brands in its portfolio and has a presence in Latin American countries. Currently, Meals de Colombia has 1800 employees who are located in the 14 Regional offices and distribution centers that we have in Colombia. It is also the business with the greatest innovation in the group’s portfolio.

Challenges

Suministro

Demanda

Operaciones

Mercado

Finanzas

Consumidores

Clientes

Supply planning processes not supported by technology

Excel Hell

Planning model not approved in the business

Priority management system based on coverages.

Important restrictions on vehicle typologies for product distribution.

Variability in demand

Reduced delivery times

Stockout and inventory turnover indicators very much in line with the industry.

High complexity

Increase in product variety

Misalignment in the manufacturing strategy (MTO/MTS)

High demand for innovation and new portfolio

Opening of new distribution points

High seasonality in its portfolio, during the week and at various times of the year

High pressure for working capital in the network

Imbalances in the inventory mix due to high portfolio innovation and the need for vehicle cubing.

Obsolete inventory

Results

Reduction and stability in stockouts by 24%
Lost sales reduction by 19%
Reduction of inventory days by 4% (The business challenge was the compensation of stocks in its network)
Recovery of sales in season due to improvements in the PULL model in +400 thousand USD

Frozen Foods

Company that markets and manufactures frozen and refrigerated products

25 November, 2025

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Major fashion player in Latin America, with 254 stores in Colombia.