Fashion

Studio F

Overview

STF Group is a company with its main headquarters located in the city of Cali, Colombia, dedicated to the manufacture and commercialization of women’s clothing and currently venturing into the men’s market. Its brands ELA, STF, Topo One and STF Man, are recognized in the Colombian, Mexican and Latin American markets.

Studio F is the Colombian brand that applies the latest fashion trends in clothing designed especially for the silhouette of the Latin woman, sophisticated and stylish. Its mission is to highlight the beauty of women, providing the best fashion alternative and generating a unique shopping experience, with innovative products that make them feel good, stand out in any occasion of use and reflect all the femininity and sensuality in their look.

Challenges

Suministro
Demanda
Operaciones
Mercado
Finanzas
Consumidores
Clientes
Supply planning processes not supported by technology
Excel Hell
Planning model not approved in the business
Subjective priority management system
Variability in demand
Reduced delivery times
High level of stockouts and size imbalance at points of sale
High complexity
Increase in product variety
Misalignment in the manufacturing strategy (MTO/MTS)
High demand for innovation and new portfolio
Opening of new points of sale and distribution channels
Growth in portfolio size
Increase in working capital
Imbalances in the inventory mix
Obsolete inventory

Results

  • Inventory reduction of 18%.
  • Decrease in stockouts in stores.
  • Decrease in transfers between stores.
  • Improved supply chain synchronization.
  • Speed of store replenishment analysis from days to hours.
  • The focus on analysis has allowed planners to focus on critical issues faster.
  • The speed of analysis at key moments such as December has helped to react to market changes.
  • It has helped to review the portfolio in an agile way.

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