Overview

Compañía Nacional de Chocolates is a leading company in the chocolate and snacks market in Colombia. Since 1920, it provides consumers with nutritious and reliable products, with recognized and relevant brands at all times of their lives.

They are part of Grupo Nutresa’s Chocolates Business, which has production plants in Costa Rica, Mexico, and Peru, with a vast distribution network, which allows them to be available with their product portfolio in the strategic region.

The supply chain has five production plants in Latin America and Colombia, with more than 40 production lines in two production plants, 300 suppliers, two distribution centers, reaching practically all Latin American countries.

Challenge

CustomersClientsOperationsFinance
Products available
in all locations
Profitable clients
for the business
model
Manage reference
growth (SKUs)
Decrease invested money
Have the high-demand
flavors available
Receive a high level
of service
Be profitable in the productive
operation while maintaining high flexibility
Decrease obsolescence
Product always freshHelp not have excess
stocks
Support the innovation model Guarantee the
required profitability
Cost-effective productsReduce the level of stock-outs
at our clients
Decrease response time to clients

Results

  • Stock reduced by up to 20%.
  • Availability increase (<1% Stockouts) from 3%.
  • Allows planners to see real-time, color coded priorities to focus their efforts. Only review those parts that require attention.
  • It is a model that adapts to the nature of the business.