Overview
Meals de Colombia is a company that markets and manufactures frozen and refrigerated products through the CREM HELADO AND COUNTRY HILL brands. It has three production plants that are located in Bogotá, Manizales and Armenia. It is also part of Grupo Nutresa since 2006, which has 146 brands in its portfolio and is present in Latin American countries. Currently, Meals de Colombia has 1800 collaborators who are located in the 14 Warehouses and distribution centers that we have in Colombia. It is also the business with the greatest innovation in the group’s portfolio.
Challenge
| Market | Supply | Demand | Finance | Operations |
|---|---|---|---|---|
| High demand for innovation and new portfolio | Sourcing planning processes not supported in technology | Variability in demand | Pressure to reduce working capital expenditures | High complexity |
| Opening of new distribution points | Excel Hell | Reduced delivery times | Imbalances in the inventory mix due to high portfolio innovation and the need for vehicle cubing. | Increase in the variety of products |
| High seasonality in your portfolio, during the week and at different times of the year | Planning model not approved in the business | Out-of-stock indicators and inventory turnover consistent with the industry. | Obsolete inventory | Misalignment in manufacturing strategy (MTO / MTS) |
| Coverage-based priority management system. | ||||
| Important restrictions on vehicle types for the distribution of products |
Results
- Reduction and stability in stock-outs by 24%
- Reduction of lost sale by 19%
- Reduction of inventory days by 4% (The business challenge was the compensation of stocks in its network)
- Recovery of sales in season due to improvements in the PULL model of +400 thousand USD
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